Emphasis on Life

In this way, with ten warriors, I built a series of three steps from the ground to the shoulders of the topmost man. Then starting from a short distance behind them I ran swiftly up from one tier to the next, and with a final bound from the broad shoulders of the highest I clutched the top of the great wall and quietly drew myself to its broad expanse.

No one was in sight, so, lowering myself to the end of my leather strap, I dropped the remaining thirty feet to the pavement below.

I had learned from Kantos Kan the secret of opening these gates, and in another moment my twenty great fighting men stood within the doomed city of Zodanga.

I found to my delight that I had entered at the lower boundary of the enormous palace grounds. The building itself showed in the distance a blaze of glorious light, and on the instant, I determined to lead a detachment of warriors directly within the palace itself, while the balance of the great horde was attacking the barracks of the soldiery.

Principles of Design

Principles applied to the elements of design that bring them together into one design. How one applies these principles determines how successful a design may be.

Unity

According to Alex White, author of The Elements of Graphic Design, to achieve visual unity is the main goal of graphic design. When all elements are in agreement, a design is considered unified. No individual part is viewed as more important than the whole design. A good balance between unity and variety must be established to avoid a chaotic or a lifeless design.

Hierarchy

A good design contains elements that lead the reader through each element in order of its significance. The type and images should be expressed starting from most important to the least important.

Emphasis

Dominance is created by contrasting size, positioning, color, style, or shape. The focal point should dominate the design with scale and contrast without sacrificing the unity of the whole.

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